Arby's Franchise, Arizona
Challenge: Increase thru-put during peak hours while maintaining the franchise’s personal service, order accuracy and speed of service.
Solution: EMN8® created an engaging guest interface focused on fast and accurate ordering during peak hours that reverted to a robust menu during non-peak hours. This solution offered the guest a choice of how they placed their order. The self-service kiosks also increased sales per labor-hour by five percent and helped set record sales within ninety days of implementation.
Carl's Jr. Franchise, Oklahoma
Challenge: Increase the owner's bottom line and address labor availability challenges while maintaining the brand's Six Dollar Customer Service.
Solution: EMN8® designed an intuitive, cinema-quality user interface that presented guests with a variety of options to modify their selections and produced rules-based cross sells driven by the guest's order. Multiple credit and cash OrderM8 kiosks were installed, allowing guests to pay by any method they preferred and reduced the need for additional cashiers. The result was a 15 to 20 percent increase in check size.
Jack in the Box
Challenge: Introduce a cutting-edge technology that provides an efficient order and payment process for customers who pay mainly with cash, and seamlessly integrates with the brand's personality and restaurant locations' look and feel.
Solution: EMN8® worked closely with the marketing and operations divisions of Jack in the Box to create and install a complete customer experience that engaged customers and provides provided multiple payment choices, including cash and "Jack Cash". The solution provided the flexibility to conduct market tests concurrently at several locations.
Taco Bell
Challenge: Provide a fast ordering process while allowing guests to customize their orders. Balance this with increasing average ticket.
Solution: EMN8® partnered with a team from Taco Bell to design a speed-of-service menu that utilized graphics and photo-real images to add and remove items and ingredients easily and quickly. Popular cross-sells were also incorporated to achieve the right balance of speed and selection. The self-service interface improved margins while extending Taco Bell's "Think Outside the Bun" brand philosophy.
Walt Disney World
Challenge: Create a functional food "attraction" for Captain Cook's Restaurant at Walt Disney World in Florida where guests can quickly enter orders for the kitchen so that their food can be ready by the time they reach the cashier and long lines can be alleviated.
Solution: EMN8® produced a menu that was simple, intuitive and easy to use, leveraging its 3-D animation - and a certain mouse - to engage each guest with another park "attraction". EMN8®'s application and hardware were incorporated in a Disney-designed kiosk to seamlessly fit into the restaurant interior.