EMN8^® Announces New Generation of Self-Service Applications for Restaurants

EMN8^® Leads Trend in Providing High-End Service Kiosks to Quick-Service Restaurants

SAN DIEGO, Calif., March 8, 2007 -- EMN8^® Inc., a leader in technology-based self-service innovations for quick-service restaurants, today announced its newest generation of user interface development tools and software applications.

"With the introduction of the OrderM8 3x applications, we continue to set the highest standards for creating an ordering experience that engages guests and increases return on investment for restaurant owners," said Steve Donly, EMN8^®'s president and chief executive officer. "By working closely with our customers, we were able to make considerable enhancements to our EMN8^® Real Time Engine technology."

New interactive tools allow EMN8^®'s creative staff to quickly create incomparable brand elements and visual experiences as well as highly-tailored screen layouts on-the-fly. They also support numerous menu paths that may be directed by either the individual guest or pre-determined rules.

New software architecture enables EMN8^® engineers to quickly add new functionality as market needs change. This allows for rapid development of prototypes and field tests for customers looking to improve drive-thru and in-store customer service.

Today, quick-service restaurant operators are looking at drive-thru, night service, take out, and gift card and frequent diner programs as areas of opportunity to increase revenue while meeting consumer demand for convenience, choice and speed. As a tool, self-service is not only cost effective but also consumer-friendly. According to the National Restaurant Association's 2007 industry forecast, close to seventy percent of the quick-service restaurant target consumer market would be likely to use self-service, if they had a choice.

The OrderM8 system is fully integrated, and communicates real time to QSR point-of-sale systems and kiosk hardware. Restaurant products and prices are fully synchronized with point-of-sale data, orders and cash and card payments are processed real time, and management reporting is centralized and simplified. Store managers can easily access data for menu management, marketing promotions, sales reporting and the effectiveness of up-sells in the menu flow.

About EMN8^®, Inc.
EMN8^® (www.emn8.com) develops animated, rich-media software to create the ultimate guest experience for major food service, exhibition, theme park, retail, and financial services brands. It's customer-facing OrderM8 ^TM hardware and software systems deliver an easy, fast and engaging self-service interface allowing guests to accurately order, confirm and make payment via cash, credit, debit and/or gift card. EMN8^®'s field-hardened solutions, integrated with existing POS and back-office management applications, increase average check, improve speed of service, and deliver consistent in-store brand messaging to consumers while reducing an enterprise's overall operating costs.

Press Contact:
Kimi Ozawa - 310-967-2965 / kimi_ozawa at cohnwolfe dot com